"Perspectives for Sustainable Production and Sales." There are prospects, because shellfish are healthy food and farming is good for nature. On the other hand, there are current problems with both production and sales. The mussel harvest in the Netherlands is declining. Scarcity is partly being met by imports, but elsewhere in Europe, production is also under pressure. What are the causes, remedies, and prospects? How is this being addressed elsewhere in Europe, and especially how to address the various consumer categories?
THURSDAY, JANUARY 22, ON "SALES"
• What drives mussel and oyster consumers?
• What are the trends in consumer behavior, and how is young consumers being reached?
• Does the supply of shellfish match demand?
• How could shellfish attract more attention in supermarkets?
This program session is being realized in collaboration with the SeaNext project. This project, led by the Netherlands Fish Bureau, aims to improve information about seafood, raise awareness of its role in a sustainable, healthy, and protein-rich diet, and increase seafood accessibility in the consumption patterns of younger generations in particular. The SeaNext project is co-financed by the European Union.
PROGRAM:
8.30 Registration, trade fair open
Welcome by the organisation
Opening of the conference by Zeeland ProvincialExecutive Member Jo-Annes de Bat
Opportunities for shellfish farming and consumption inEurope (via video) by European Commissioner Fisheries and Oceans Costas Kadis, introduction by Addy Risseeuw
9.40 Session I SeaNext: shellfish as perceived by the young consumer
Introduction by session chair Addy Risseeuw, PO Mossel
What is SeaNext? - Lisa Koopman, Visbureau, SeaNext project
What motivates the young consumer? – Talisa Ong, The Forward Club
10.30 Coffee break, trade fair, posters
11.30 Session II SeaNext: casestudies
Introduction by session chair Lisa Koopman, SeaNext
Shellfish at schools - Pim van Engelenburg, catering and promotion and Jeroen Schuurmans Kon. Willem I college
Introducing teenagers to seafood: an example from theUnited Kingdom - Eleanor Adamson, Fishmongers UK
Belgian taste for shellfish: insights, challenges and opportunities - Donaat Mortelmans - VLAM/COLRUYT
Discussion and conclusions
12.20 Lunch break, trade fair, posters
14.15 Sessie III SEANEXT: The link between supply and demand
Introduction by session chair Wouter van Zandbrink, association of shellfish traders
Shellfish: healthy, sustainable and natural - Camiel Derichs, MSC
Supermarket shelf of the future - Bart Fischer, retail expert
How to reach the consumer? Panel discussion
Session closure by Lisa Koopman
16.00 Tea break, trade fair, posters
16.30 New Years reception of the Producer Organisation of the Dutch MusselCultivation and the Dutch Mussel Auction
19.00 Conference dinner in De Babbelaar
FRIDAY MORNING, JANUARY 23, ON "SUSTAINABLE PRODUCTION"
• What are the current prospects?
• Is there sufficient space?
• What are the trends in shellfish farming?
• What are the prospects for combining with other sectors, such as recreation?
These questions are at stake on Friday morning. The session will focus on trends in shellfish farming, as well as the prospects for combining with other sectors, such as recreation. The results of an international workshop on this added value, held on the Wednesday preceding the conference, will also be presented.
FRIDAY AFTERNOON: "FURTHER PERSPECTIVES"
• What do young people see in the sector?
• How do they approach mussel and oyster farming?
• Which innovations are appealing?
Ideas and experiences will be discussed in a panel discussion with young shellfish farmers and the audience
There is growing interest among women to take on important positions in the shellfish industry. Experiences at home and abroad will be shared. Sarah Holmyard, director of UK women in seafood, will explain the situation in the UK.
PROGRAM:
8.30 Registration, trade fair open
Welcome by the organisation
9.00 Session III: Perspectives of Farming
Introduction by session chair – Harm Kampen POMossel
New mussel farming in the Westerschelde estuary – EvaHartog HZ - UAS
Mussel mortality research - Jildou Schotanus, WMR
New Natura2000 goals: risks and resolutions - Werner Lindhout
en Megan Claessen, LGL legal
Discussion and conclusions
10.10 Coffeebreak, trade fair, posters
11.00 Session IV: More with farming
Introduction of the session and report of the preconference workshop on adding value to farming - Jasper van Houcke, HZ UAS
New value chains for mussels through new products and environmental
benefits in the Baltic – Maya Miltell, submariner, Germany
Shellfish cultivation and nature development –Lotte Bouwman WMR
Oyster restoration for nature and nutrition - StefanoCarboni, NORA president, Italie
Discussion and conclusions
12.20 Lunch break, trade fair, posters
14.15 Session V: Farming in practice
Introduction by session chair Marloes Kraan, WUR, DCC
Oyster farming by the new generation - Adriaan Cornelisse, ACE
Panel discussion with young shellfish farmers
The role of female co-workers in the shellfish industry - Sarah Holmyard, director UK females in seafood
Panel discussion with Merel Seinen (Meromar), Jolanda Smal-van Damme (Oesterij, VVV gids) and Ida Sinke (KOTRA, OWV beroepsvissers) on experiences of women in the shellfish industry
Interactive closure of the conference, NathalieSteins, WMR
16.00 Farewell drinks
POSTERS
Results of recent research and various innovations will be presented in an interactive poster session during lunch.
TRADE FAIR
The first registrations have been received: approximately 25 exhibitors have already confirmed and will be announced on our website soon. There is room for new exhibitors.
As in previous years, this edition is open to everyone. Thanks to the central location in Goes, we also expect an even larger turnout than in previous years.
NEW YEAR'S RECEPTION
Starting at 4:30 PM on Thursday, January 22nd, the Producer Organization for the Dutch Mussel Culture, in collaboration with the Dutch Mussel Auction, will host a New Year's Reception. All participants are invited. Please register under "order tickets".
CONFERENCE DINNER
The traditional conference dinner will be held on Thursday at 7:00 PM in De Babbelaar, the exhibition hall of the conference.
